FrançaisOur marketing training
Grow your business skills with our interactive and practical training course.
Built for managers of small and medium businesses seeking for more marketing efficiency
Customized : we’ll work on your specific project
Pragmatic : the method and tools presented are fully actionable in a daily entrepreneur routine
Practical : no time wasted on theoretical exercises, all learnings are directly applied to your business
Audience
Individual or group training
Objective
Build a marketing strategy to differenciate yourself and boost your sales
Content
At the end of this training, you will be able to:
- Understand your market potential and key competitors
- Define your customer targets and build your persona
- Develop a differentiating message with a strong value proposition
- Select the best communication channels
- Optimize your resources : time, budget, skills
Duration : 1 day
Audience
Individual or group training
Objective
Build a competitive offer (product or service) to gain and retain customers.
Content
At the end of this training, you will be able to
- Define your business objectives
- Articulate your competitive advantage, understand your ROI
- Segment your prospects and customers
- Map your customer journey and lifecycle
- Develop a marketing plan to acquire customers
- Implement an effective customer loyalty program
Duration : 1 day
Pre-requisites
None
Preparation work
All participants should come prepared with information on their key competitors and the results of their past marketing activities.
Follow up
Each participant leaves with the Octopus tool kit. We set up a 2 hours one-to-one meeting to check on progress and answer any specific question.